Starbucks sales tumble as customers reject high-priced coffee



Starbucks sales tumble as customers reject high-priced coffee

https://www.cnn.com/2024/07/30/investing/starbucks-coffee-sales/index.html

by BikkaZz

2 comments
  1. “Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its home North America market. And that masked how steep the decline was for Starbucks last quarter: Total transactions at North American stores open at least a year fell 6% in the quarter. That was offset, in part, by higher prices.

    Starbucks’ struggles reflect consumer fatigue with high prices at food chains, restaurants and stores after years of price hikes.

    They also reveal cracks in Starbucks’ business model, which has changed in response to customer demand from a predominately sit-down coffee shop to a mostly drive-thru and mobile takeout chain.

    Consumers are showing their limits at Starbucks and other chains like McDonalds.

    The company also rolled out new technology, called the Siren System, which is designed to cut down the amount of time it takes to make cold drinks. Faster blenders and new dispensers for ingredients like milk and ice are set up in a line, so employees can prepare the beverage without bending down to reach for milk or whipped cream tucked under the counter.”

  2. I think many customers are rejecting the anti-union bullshit as well. That doesn’t look good for them.

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