Why do supermarkets want to make me Sherlock Holmes every few weeks?



Why do supermarkets want to make me Sherlock Holmes every few weeks?

by Aaaarcher

20 comments
  1. They think that it makes you discover new things to spend money on.

    It doesn’t, but some middle manager gets a frisson of joy as we fume impotently.

  2. Is it a fever dream or did Waitrose do some REAAAALLY good sushi? My local never has any

  3. So that you walk everywhere and see what they hand, rather than limiting your exposure to the things you already buy. It is all about upsell and crossell

  4. Merchandiser here for Tesco, trust me we hate having to move stuff around each week. We get plans down from head office to move stuff weekly and sometimes it’s a nightmare

  5. Was Holmes good at finding stuff quickly in the supermarket?  I’d have thought Dale Winton or Rylan Clark would be more appropriate 

  6. My local Sainsbury’s completely rearranged the entire store every few weeks last year, to the point where I was so tired of trying to find stuff that I started going to other supermarkets more often.

    At one point I overheard one of the employees there complaining that they’re having to rearrange so often that they have no idea what’s where, so apparently everyone except their store management was annoyed by it.

  7. Apparently it’s al you buy more stuff whilst trying to look for what you need. 

    It’s fucking infuriating.

  8. This typically happens when a supermarket is undergoing a refit, refurbishment, _deep_ cleaning, branding overhaul, or having new services installed (eg introduction of Sushi Daily counters – which are their own business entirely, with their own food hygiene rating, separately employed staff, and operate within the space of the supermarket).

    These typically happen over a period of weeks or months so small sections can be worked on at a time without a full closure of the shop, and result in small rearrangements throughout. Merchandising layouts are decided centrally, not in branch, and are extremely specific.

  9. I find it strangely reassuring, in this world of hate and misery and desperation, that someone could be inspired to create a meme based on Waitrose and their cynical moving around of vegan chocolate treats.

  10. I’m sufficiently pissed off with my local Morrisons that I’m still actively avoiding them several months after they screwed around with the layout.

  11. My local Waitrose added some extra self checkouts last week, and removed a couple of tills to fit them in. (An odd move when all the other supermarkets are putting manned tills back in).

    According to my local FB pages, this is an outrage and the shop should be boycotted.

    They also moved the gluten free produce to across the aisle from the normal full gluten bread, which according to the local FB groups is a hangable offence that should be reported to The Hague.

    It’s all mildly amusing to me. Talk about first world problems.

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