The Gen Z ‘Underconsumption’ Trend: The Canary in the Coal Mine?



The Gen Z ‘Underconsumption’ Trend: The Canary in the Coal Mine?

https://www.forbes.com/sites/gregpetro/2024/08/23/the-gen-z-underconsumption-trend-the-canary-in-the-coal-mine/

by NEChristianDemocrats

9 comments
  1. It’s kind of interesting. Boomers’ grandparents and great grandparents experienced and were adjacent to the Great Depression. As a middle millennial, I can see boomers’ response to that memory of scarcity as an indulgence in excess. Gen Z may generally be a generation that doesn’t have that attachment to memory in their immediate families, and so maybe this trend is actually a reflection of a return to a baseline of frugality of sorts. Of course all anecdotal and shooting from the hip here.

  2. I know what my great grandparents had to go through to get through the wars and great depression. My grandmother did to, and probably should have held more tolerance for the behaviors they picked up.

    I remember my grandmother (born 1951) speaking meant times about how she wished her parents would throw anything away. How they would never eat out and never even ate meat other than in holidays.

    She talked about the turn of the century and how things were different. They didn’t have to hoard things they “thought” still had use.

    I still think my great grandparents were the most interesting people I ever knew. They had so much to tell me about how to work with what’s around me to live. I always wished I’d had more time with them, but greatgranddad died in the 2010s at 103 months after greatgrandma at 80 something.

    Life would be a lot different if boomers took their parents advice in the 60s, but they certainly did not.

    If listening to my father was going to make the world a better place, and I knew that. I’d honestly still have my doubts about the future…

  3. I bought my last clothes 10 years ago. I wear them, I wash them, and I wear them again, 10 years and still going 😂😂😂

  4. This is good.

    Buy what you need, but don’t be wasteful. Anything you can avoid spending, invest. More working capital -> more productivity from each hour of work, so on average we work less, have more free time, and reduce our environmental footprint.

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