It comes after the huge controversy surrounding the sale of tickets for next year's reunion shows by Oasis – where dynamic pricing saw tickets worth £148 being sold for £355 within hours of release.

by christianrojoisme

20 comments
  1. I think we can put all club rivalries aside to oppose this move. Football is a working class sport.

    We also cannot have a situation where tourists (who at times don’t even know the chants and who the players are) populate the majority of a stadium. As they are the ones who would happily pay this as they are just here in the UK for a short while and would understandably want to maximize the experience.

  2. City fans are being asked to pay 75p less to watch Inter this season, than what we were charged to watch Madrid at home in the Quarters last year.

    I’m sure other clubs are having the same price increases.

    It’s a joke.

  3. I know our owners are elated. They’re eagerly awaiting the opportunity to implement this new world class system.

  4. If it was truly dynamic pricing, the seats would go down as low as £1 or €1, if there was very little demand and the empty seats in the early round of the carabao cup could be a thing of the past

    But as it is they are putting them for sale at the base price and allowing the price to rise, this is surge pricing not dynamic

    As usual, they want it all their own way and to give zero benefit of flexible pricing to fans

  5. I already don’t go because it’s too expensive. I guess I’ll continue doing that. Just so long as they don’t find a way to make it more expensive in the pub….

    It’s a shame though, I’d quite like to go to an actual Liverpool game with my Dad before he runs out of time.

  6. I think you’ll see a halfway house approach. 60-70% of tickets will be normal rates and then they’ll put dynamic pricing in place for the rest.

    I guess for owners with fixed capacity and sustaining losses , how do you keep up with the football superpowers? If demand exceeds supply by 50%, then milking the ticket pricing is the next logical step.

    It’s happening in other industries as well.

  7. It won’t affect season ticket holders, who would be the most likely to protest. Although even then the English fans are generally really badly organized and rarely do a meaningful protest against the club.

    The tickets will be eaten up by tourists. You could see clubs maybe even reducing the amount of season tickets they issue per year, or even jack the prices up to try and reduce the season ticket holders.

    It’s a dangerous game to play with the prospect of an independent regulator being introduced.

  8. Great news! At my local team, Blackburn Rovers, I will get tickets for free if it’s based on attendance

  9. “Dynamic greed” . See through this shit, just don’t pay. Take the wife out for a nice meal instead of her cooking! You never know!

  10. I went to a game last year for the first time and was shocked at prices compared to professional sports in America. Well, it was nice while it lasted

  11. Just get IPTV/ or one of them big satellite dishes that get all the Arabic/ mid east channels they have English commentary now!!! 😃

  12. Anything involving surge pricing is a ripoff and a scam. It’s just another way to extract more money from people for the same service

    Imagine going into a busy restaurant and they do have a table but because they’re busy, you have to pay more for the same meal, this is stupid.

  13. Good plan, try and extract even more money out of the working class to watch multi millionaires play a sport. Bound to go down well

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