I understand that iPhone are doing so well but how can iPad have the same revenue as Mac?
Am I understanding this right? Apple’s 2023 effective tax percentage was 0.7 of its 2003 percentage. Meanwhile, Apple’s 2023 profit margin was 22.2 times greater than its 2003 margin.
![[OC] Apple Income Statement Comparison: 2003 vs. 2023](https://www.europesays.com/wp-content/uploads/2024/09/xtvfi3xv8lod1-1920x1024.png)
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I understand that iPhone are doing so well but how can iPad have the same revenue as Mac?
Am I understanding this right? Apple’s 2023 effective tax percentage was 0.7 of its 2003 percentage. Meanwhile, Apple’s 2023 profit margin was 22.2 times greater than its 2003 margin.
I envy the person who bought stocks back then.
Source: Apple
Tools: Figma
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