Exposure marketing. Initially I didn’t understand why Aldi needed a mascot for Christmas, but a few years on, the character is growing on me.
He’s less annoying than those two meerkats and that wombat that they are somehow related to!
Him and Mariah.
The GOAT i want to roast his missus and kids and keep him to myself
He never went away. He was used in their advertising for the summers olympics.
His hair lit the torch
I love how there’s such a split between “I love this character” and “I want to roast him and his entire family alive”
We got the giant one when it first came out. We have Big Kev in the Christmas cupboard lol
I made Christmas cards with him on for my brother the year before last, I wasn’t popular
At least it helps you see better than in the dark. Don’t know if it’s a myth or legit but I don’t want to look it up just because I tell my kids the same. Keep the tradition going.
Little fuckboy Pisses me off
I’m just enjoying reading people argue over whether he is a essential part of brittish culture or literally hellspawn.
He is a British icon. He ain’t that bad. It’s just when the ads get too fucking repetitive
13 comments
Kevin’s a fucking legend
Exposure marketing. Initially I didn’t understand why Aldi needed a mascot for Christmas, but a few years on, the character is growing on me.
He’s less annoying than those two meerkats and that wombat that they are somehow related to!
Him and Mariah.
The GOAT i want to roast his missus and kids and keep him to myself
He never went away. He was used in their advertising for the summers olympics.
His hair lit the torch
I love how there’s such a split between “I love this character” and “I want to roast him and his entire family alive”
We got the giant one when it first came out. We have Big Kev in the Christmas cupboard lol
I made Christmas cards with him on for my brother the year before last, I wasn’t popular
At least it helps you see better than in the dark. Don’t know if it’s a myth or legit but I don’t want to look it up just because I tell my kids the same. Keep the tradition going.
Little fuckboy
Pisses me off
I’m just enjoying reading people argue over whether he is a essential part of brittish culture or literally hellspawn.
He is a British icon. He ain’t that bad. It’s just when the ads get too fucking repetitive