I love how we’ve got 16th century monks and then a MySpace style photo of unknown woman

Did they run out of monks? Or is this political??

Educate me! Also please share your favorite silly Swiss packaging, advertisements and any and all strange marketing attempts 😋

by Archiebubbabeans

34 comments
  1. It kind of makes sense in my opinion: traditional blends versus new varieties. The three teas with the doctor-looking men have a “medical purpose”. The fourth tea is an organic “feel-good” tea. Nonetheless, a relaxed nun at the fireplace would probably have fitted in well with the product range and the brand.

  2. Unrelated but the isidorus tea slaps. It’s the only thing that helps me and my tummy. 

  3. It’s interesting because it also shows how lazy we are getting for everything. A few years ago it was a fun little drawing of a monk, now just a stock photo with a few quick and cheap filters.

    I am really trying hard not to sound like a grumpy old man but oh well

  4. What I can say that I believe that the design with the monks is quite old. I think it has been around more or less unchanged already in the 90ies. Maybe even longer.

    The one with the lady was probably added much later and is a somewhat strange attempt to imitate the original design.

  5. I like tea, but I’m tired that atm it’s all about : tea to sleep, good morning tea, divorce tea, shut the f*ck up tea, etc… I just want black, fruit, or spice or everything simpler where you know what you drink.

  6. Oh don’t mind the the picture of the random mid-manager European expat that gave up on corporate life and is now teaching Pilates and English and preaches her new found “bien-etre” to anyone willing to lend an ear…

  7. Hahah you should’ve seen the package Migros had for their jasmine rice a few years ago. They had a random guy with a cone hat in some rice fields with a huge smile…

  8. at least it’s not a TV add with someone saying with a deep “ad” voice :

    Tea… yes but Swiss tea

    (as we’ve seen for cheese, sugar, etc…)

  9. The random lady is from the bio collection.
    It seems that’s another concept there 🤓

  10. They fired the designer (cost reduction), so now another employee had to help out with the design.

  11. thats migros they dont need marketing – even a green wall with 1 word is enough for most people to understand 🤣

  12. I always wonder if these monks are based on real people or if they are just made up…

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