From July 2025, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group.

The company will merge its portfolio with RTL AdAlliance. This includes linear and digital TV environments, Addressable TV/Connected TV, Digital-Out-Of-Home, influencer marketing, and a high-quality digital portfolio, including all digital products from RTL Deutschland.

In addition to R9 and krone.tv, OE24.TV, Canal+, and sports channels Sky Sport Austria and Sport1, IP Österreich exclusively markets RTL Deutschland’s TV channels RTL, Vox, Super RTL, Nitro, NTV, RTL Up, RTLzwei, and streaming service RTL+. The sales marketing for the two Warner Bros. Discovery channels TLC and DMAX will be added at the turn of the year 2024/25.

“We are looking forward to a more intensive cooperation with a highly professional team. Going forward, we will think and act even more as a unified company. We are approaching this proactively and have an international partner at our side through RTL AdAlliance, which will provide additional momentum,” said Walter Zinggl (pictured), Managing Director of IP Österreich.

Stéphane Coruble, CEO of RTL AdAlliance, added: “We’re thrilled to welcome IP Österreich’s team and expertise within RTL AdAlliance! True transformation happens through industry-wide collaboration and shared effort. Together, we’re stronger, and with teamwork and unity, we can achieve amazing things.”

Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, said: “IP Österreich has great development potential. Together, we now want to take the next step into the future and further expand the digital business field. In 2025, we will launch a digital initiative that will enable full access to RTL AdAlliance’s international total video portfolio, including Addressable TV and additional reach.”

The move follows the acquisition of Krone Media Aktiv’s 50% share in IP Österreich by RTL Deutschland which now holds 100% of the company. All IP Österreich employees will be integrated into RTL AdAlliance.

IP Österreich was founded in 1995 as a joint venture between RTL and Krone Media Aktiv, with each holding a 50% stake.

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