Well, if you spread it too thickly certain flavours can overwhelm others. It’s like wine; you get the best flavour experience by letting it breathe. Let the damn Marmite breathe in your mouth, OP!
For max flavour throw in the bin. There, fixed it.
I eat it out the jar with a spoon.
It’s actually refreshing to see them suggesting you use it sparingly, making it go further, rather than most brands which promote overconsumption to increase the rate you have to go rebuy it.
Examples include Alka Seltzer (you don’t need two tablets), every toothpaste ad (which covers the length of the toothbrush, you only need a pea-sized blob) and stuff like Nesquik milkshake powder – it claims you need like two heaped teaspoons for ~400ml milk. Which is absurdly sweet.
I think they mean maximising the nice flavour of Marmite which actually is really nice when used sparingly.
A thick spread of the stuff just tastes awful
Other ingredients can bring flavours out with out saturating a food with one ingredient. Not sure OP understands how flavour works
I never butter the bread/toast. Straight on with the marmite.
I agree, when I have a really thin slice of cheese, it tastes so much better then a big chunk, even the milder stuff
Phone the loveline !!
Might help if you tell them you are stroking your butter.
Dunno who Max is, but he might want to try sorting out his personal hygiene
I think OP posted this and then sided on whatever general attitude the comments displayed. Well done.
Spread thinly? Not on my watch, a load of butter and a load of marmite is the way to go, thank you very much
Basically, they’re saying the less you put on of that vile stuff the better 😂
It doesn’t matter how thinly you spread it. It still tastes really strong. The flavour itself isn’t that bad but it’s just really potent.
It would be nice if it came as a more diluted version.
I guess you could melt a block of butter and mix through a small amount and then let the butter solidify again and then you’ve got a premixed marmite butter.
Place the smallest amount of marmite possible so that you can maximise flavour.
As someone who doesn’t like marmite, I agree.
I seem to be in the minority but I don’t think any spread needs butter.
Butter isn’t the only thing I’d be stroking
You cannot convince me the 125g jar is not a single serving.
They have clearly done their research and found that people prefer the taste when it’s thinly spread. I have to agree I like marmite but find it too strong if you use too much. They want people to enjoy it, not spread it too thick only to not like it just because they have used too much.
Go thick or don’t bother in my opinion
I love that when a company goes against its own interests and suggests an appropriate use of the product, rather than an overuse to increase sells, your first reaction is “oi, I’ll FUCKING cover my house with that thing instead!”
I think they meant ‘optimal flavour’
Thick spreader here, this statement is a psyop campaign from vegemite lovers.
Is it only me that would put (tons of) marmite on with no butter / margarine?
A little story: back in the 90s humanitarian aid got sent from the UK to the former Yugoslavia (Serbia in my case). So people here got to try this strange black, salty, tar-like substance and hated it. When they heard that I eat it, there was a universal chorus amongst my friends of “Ugh, you don’t eat that stuff, do you?!” I pondered for a while on why people would hate something that’s basically just tangy and salty, and then a thought occurred to me and I started asking people, “How thickly were you spreading it?” Yeah, I think you can guess the rest.
Toast, bovril/marmite and cheese is top nosh (cut diagonally), we’d always make a big tray of it to eat in bed on our birthdays.
I noticed that adding too much fabric softener results in the wash smelling bad. Tiny amount and it smells great. Maybe it’s related.
For people who are in the middle of the love-hate relationship with Marmite (they do exist, the weirdos) I imagine this is good advice. It’s also good advice for first-timers (my kids thought it was chocolate, big surprise for them). But for me, ‘spread thinly’ is hilarious. If I can see my toast then there isn’t enough Marmite. If it isn’t running out of the bottom of my crumpets then there isn’t enough Marmite. Pretty sure I could sit down with a new jar and eat the whole thing with a spoon.
They’re talking about my mate Max Flavour. He likes his marmite thinly spread
I think the bottle with the neon looks like it wants you to smear it over a person and lick it off them
This is actually a great bit of advice: you should spread so thinly that the knife does not actually touch the bread and no marmite is actually spread, and then proceed to stick it in a cupboard for the rest of your life as you’ve realised you’ve made a mistake and accidentally bought marmite
Firstly, “marmite” should be thickly spread, that’s what I want to taste, the bread or cracker is the food delivery system getting me that joy.
Secondly, Unilever can go fuck themselves since they suddenly updated their allergens list to state that the product categorically does include wheat. I can’t eat it now, so I’m happy with supermarkets’ own brand which is probably made exactly the same or even by Unilever possibly, but none of them state ‘wheat’ so who knows
I guess the label had no room for the word optimised
I can’t even taste the normal stuff now I have the XO stuff. Still spread as thickly of course.
It’s all about ratios. Too much Marmite to butter & toast & you lose that creaminess & toastiness. Too thin a spread & the toast will overtake the yeasty goodness.
It’s an artform, yet each of us has our own golden ratio to adhere to, or the mastication factor goes awry & spoils the whole experience.
I think it means for a fixed quantity of marmite
I spread it on like I’m tarmacing a road!!!
Very strong flavours can overwhelm the taste buds. A thin film of marmite will actually taste stronger than a thick layer of it plastered on.
I would never use butter with Marmite.
Whwn she was little, my daughter referred to Marmite as “salty jam”.
I think they used to say spread evenly, which makes more sense
43 comments
Also, stroking butter seems a bit Oooh Matron.
Well, if you spread it too thickly certain flavours can overwhelm others. It’s like wine; you get the best flavour experience by letting it breathe. Let the damn Marmite breathe in your mouth, OP!
For max flavour throw in the bin. There, fixed it.
I eat it out the jar with a spoon.
It’s actually refreshing to see them suggesting you use it sparingly, making it go further, rather than most brands which promote overconsumption to increase the rate you have to go rebuy it.
Examples include Alka Seltzer (you don’t need two tablets), every toothpaste ad (which covers the length of the toothbrush, you only need a pea-sized blob) and stuff like Nesquik milkshake powder – it claims you need like two heaped teaspoons for ~400ml milk. Which is absurdly sweet.
I think they mean maximising the nice flavour of Marmite which actually is really nice when used sparingly.
A thick spread of the stuff just tastes awful
Other ingredients can bring flavours out with out saturating a food with one ingredient. Not sure OP understands how flavour works
I never butter the bread/toast. Straight on with the marmite.
I agree, when I have a really thin slice of cheese, it tastes so much better then a big chunk, even the milder stuff
Phone the loveline !!
Might help if you tell them you are stroking your butter.
Dunno who Max is, but he might want to try sorting out his personal hygiene
I think OP posted this and then sided on whatever general attitude the comments displayed. Well done.
Spread thinly? Not on my watch, a load of butter and a load of marmite is the way to go, thank you very much
Basically, they’re saying the less you put on of that vile stuff the better 😂
It doesn’t matter how thinly you spread it. It still tastes really strong. The flavour itself isn’t that bad but it’s just really potent.
It would be nice if it came as a more diluted version.
I guess you could melt a block of butter and mix through a small amount and then let the butter solidify again and then you’ve got a premixed marmite butter.
Place the smallest amount of marmite possible so that you can maximise flavour.
As someone who doesn’t like marmite, I agree.
I seem to be in the minority but I don’t think any spread needs butter.
Butter isn’t the only thing I’d be stroking
You cannot convince me the 125g jar is not a single serving.
They have clearly done their research and found that people prefer the taste when it’s thinly spread. I have to agree I like marmite but find it too strong if you use too much. They want people to enjoy it, not spread it too thick only to not like it just because they have used too much.
Go thick or don’t bother in my opinion
I love that when a company goes against its own interests and suggests an appropriate use of the product, rather than an overuse to increase sells, your first reaction is “oi, I’ll FUCKING cover my house with that thing instead!”
I think they meant ‘optimal flavour’
Thick spreader here, this statement is a psyop campaign from vegemite lovers.
Is it only me that would put (tons of) marmite on with no butter / margarine?
A little story: back in the 90s humanitarian aid got sent from the UK to the former Yugoslavia (Serbia in my case). So people here got to try this strange black, salty, tar-like substance and hated it. When they heard that I eat it, there was a universal chorus amongst my friends of “Ugh, you don’t eat that stuff, do you?!” I pondered for a while on why people would hate something that’s basically just tangy and salty, and then a thought occurred to me and I started asking people, “How thickly were you spreading it?” Yeah, I think you can guess the rest.
Toast, bovril/marmite and cheese is top nosh (cut diagonally), we’d always make a big tray of it to eat in bed on our birthdays.
I noticed that adding too much fabric softener results in the wash smelling bad. Tiny amount and it smells great. Maybe it’s related.
For people who are in the middle of the love-hate relationship with Marmite (they do exist, the weirdos) I imagine this is good advice. It’s also good advice for first-timers (my kids thought it was chocolate, big surprise for them). But for me, ‘spread thinly’ is hilarious. If I can see my toast then there isn’t enough Marmite. If it isn’t running out of the bottom of my crumpets then there isn’t enough Marmite. Pretty sure I could sit down with a new jar and eat the whole thing with a spoon.
They’re talking about my mate Max Flavour. He likes his marmite thinly spread
I think the bottle with the neon looks like it wants you to smear it over a person and lick it off them
This is actually a great bit of advice: you should spread so thinly that the knife does not actually touch the bread and no marmite is actually spread, and then proceed to stick it in a cupboard for the rest of your life as you’ve realised you’ve made a mistake and accidentally bought marmite
Firstly, “marmite” should be thickly spread, that’s what I want to taste, the bread or cracker is the food delivery system getting me that joy.
Secondly, Unilever can go fuck themselves since they suddenly updated their allergens list to state that the product categorically does include wheat. I can’t eat it now, so I’m happy with supermarkets’ own brand which is probably made exactly the same or even by Unilever possibly, but none of them state ‘wheat’ so who knows
I guess the label had no room for the word optimised
I can’t even taste the normal stuff now I have the XO stuff. Still spread as thickly of course.
It’s all about ratios. Too much Marmite to butter & toast & you lose that creaminess & toastiness. Too thin a spread & the toast will overtake the yeasty goodness.
It’s an artform, yet each of us has our own golden ratio to adhere to, or the mastication factor goes awry & spoils the whole experience.
I think it means for a fixed quantity of marmite
I spread it on like I’m tarmacing a road!!!
Very strong flavours can overwhelm the taste buds. A thin film of marmite will actually taste stronger than a thick layer of it plastered on.
I would never use butter with Marmite.
Whwn she was little, my daughter referred to Marmite as “salty jam”.
I think they used to say spread evenly, which makes more sense
Or spread thinly for maximum enjoyment!