NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

Posted by Organic-Tennis-6791

17 comments
  1. I know there are some certain separations between the different divisions of NBC, but CNBC writing this feels like the “Obama gives self a medal” meme.

  2. I really liked NBCs coverage this year. The streaming hub was awesome and avoided almost all of the media stories I don’t watch. They saved that for prime time coverage on the broadcast channels. You could stream from the hub and just get the sports and commentators. Or you could stream the prime time stuff and get Peyton Manning and the athlete interest stories.

    Everything was available for streaming.

  3. IMO the Olympic coverage on Peacock and the NBC family of networks was sensational. Could not ask for anything more.

    Heck I saw about 6 hours of events at a movie theater.

  4. This is what streaming was built for. I’ve tried to watch online in previous Olympics but it was always so difficult and the website sucked.

  5. While live streaming at the time may have been great, I’m finding replays severely lacking.

    I was at the Olympics in Paris. When I returned home, I was hoping to watch a lot of events on replay – both events we watched live, and events I missed due to traveling.

    Events I’ve tried to watch have nonsensical cuts, random commercial breaks shoved in where they don’t belong, commercials missing where they should be (which is especially problematic when they provided side-by-side type coverage during commercials as play continued. Huge chunks were just missing), and things of that nature. Events that had US commentary are only the world feed, which may or may not have commentary, and I haven’t found any replays of “prime time” coverage, which includes a lot more than just event replays.

    I’ve heard that if you were watching live it was great, but in my opinion, it kinda sucks for anyone trying to watch later. 🤷‍♀️

  6. Just so annoyed that primetime coverage became unwatchable after 24 hours, and that a lot of events were not available to stream if you joined late and there was a delay in which on demand replay went up after live broadcast.

    The time zone was not forgiving for west coast people like me. I often wouldn’t be able to start watching until 10 or 11pm pacific time, and there was a gap in between it being live and available for replay until like 3am

  7. My complaint is peacock sucks, the fast forwarding is crappy at best, I can’t filter on what’s already occurred vs what is upcoming so I’m wanting to watch something but it doesn’t happen for 3 days still and when it did happen, I can only fast forward, rewind 10 seconds at a time. Holding down the button on a Roku doesn’t fast forward, it only goes forward 10 seconds, then I get to press the button again.

  8. They need to remove the paywall for low income and poor people. Over air broadcast is only reliable in cities. In small towns and rural areas, many places have stopped over air broadcasts due to costs. So I haven’t really seen the last 3 Olympics, which is depressing. The Olympics USED to be for EVERYBODY. Not anymore.

  9. I am surprised I seem to be the only one that had a negative experience.

    While replays were available and streaming made it easy to select which events to watch. There really wasn’t a reasonable way to consume them. I either have to watch a whole 4 hour replay without any context or background about the athletes, or I watch a 1 minute clip basically just showing who won. There seemed to be NO in between.

    I think the option to stream whatever kind of made the production a little lazy. I would have liked a curated recap of events with commentary.

    For example, take all of the heats leading up to the Mens 100m final and throw them into a 20 minute produced video highlighting athletes, showing their journey to the final, the speculation, etc, THEN show the final.

  10. Considering their guiding philosophy in 2016 was the below statement, they probably still have some more playbook ripping to do.

    “The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they’re less interested in the result and more interested in the journey. It’s sort of like the ultimate reality show and mini-series wrapped into one.” John Miller NBC CMO

  11. As an Olympics junkie this was the best Olympics ever. And the way the cameras and the venues teamed up made it even more special.

    It’s interesting they point out that despite the billions of hours streamed on Peacock, they still got 90% of viewers over TV. If you’re wondering why cable isn’t dead yet…

  12. The Peacock on-demand streaming coverage of all the events was absolutely fantastic. Such an improvement over previous years.

  13. I have lots of complaints. That being said, it was the best over ever seen. Lots of improvement to go, but I’m feeling good about nbc willing to listen and put in the work on some of this stuff

  14. I enjoyed the coverage. If I could have put what I wanted to into the 4 at one time viewing option, it would have been even better.

  15. Didn’t get to watch the closing ceremony and it was gone before I got a chance to look for it. Crazy content was getting removed so quickly.

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