“Australians are cutting back on meat due to health and price concerns, but adoption of plant-based meats remains low, and their taste is a big reason why.
One in five (21%) of citizens are ‘meat reducers’ – people who are eating less meat but don’t identify as flexitarians – making it the most popular diet in the country, according to a 2,000-person survey conducted by Toluna for think tank Food Frontier.
Respondents were asked to choose from 13 different dietary patterns – 10% said they were vegetarian, 7% flexitarian, and another 5% vegan, meaning that 42% of Australians are either reducing meat or not consuming it at all.
This year, a quarter of respondents have reduced their meat consumption, while 12% are planning to do so, and 2% have eliminated it altogether. The top three reasons for this were health concerns (61%), budgetary constraints (54%), and climate change (37%) – the latter is a welcome surprise, given the country has one of the [largest climate denial rates](https://www.greenqueen.com.hk/climate-change-low-income-countries-rich-high-emissions/) in the world.”
Big news coming from one of Murdoch’s stomping grounds.
Take note all those who insist that “significant dietary change is impossible so don’t bother advocating it”.
I think reduction is a good avenue. Maybe that and subbing fish, or chicken. Probably more likely than getting people to give it up entirely.
4 comments
“Australians are cutting back on meat due to health and price concerns, but adoption of plant-based meats remains low, and their taste is a big reason why.
One in five (21%) of citizens are ‘meat reducers’ – people who are eating less meat but don’t identify as flexitarians – making it the most popular diet in the country, according to a 2,000-person survey conducted by Toluna for think tank Food Frontier.
Respondents were asked to choose from 13 different dietary patterns – 10% said they were vegetarian, 7% flexitarian, and another 5% vegan, meaning that 42% of Australians are either reducing meat or not consuming it at all.
This year, a quarter of respondents have reduced their meat consumption, while 12% are planning to do so, and 2% have eliminated it altogether. The top three reasons for this were health concerns (61%), budgetary constraints (54%), and climate change (37%) – the latter is a welcome surprise, given the country has one of the [largest climate denial rates](https://www.greenqueen.com.hk/climate-change-low-income-countries-rich-high-emissions/) in the world.”
Big news coming from one of Murdoch’s stomping grounds.
Take note all those who insist that “significant dietary change is impossible so don’t bother advocating it”.
I think reduction is a good avenue. Maybe that and subbing fish, or chicken. Probably more likely than getting people to give it up entirely.
Good on ya!