“The rule makes it clear that it has to be as easy to cancel a subscription as it is to sign up,” said Laura Brett, vice president of the National Advertising Division of BBB National Programs. “That means it’s got to be easy to find where to cancel and how to cancel, and that you never have to interact with a live person in order to cancel the subscription.”
The FTC also noted that customers who signed up for a service online should be able to “click to cancel,” and those who enrolled in person should have the option to cancel online or over the phone.
After its announcement of the proposed rule change in March last year, the FTC received more than 16,000 comments from the public concerning difficulties in canceling subscriptions.
“(Consumers) had to jump through hoops online to find out where to cancel. Other times they might’ve been able to sign up online, but in order to cancel they had to call and talk to a representative. Other kinds of memberships required them to actually show up in person to cancel their subscription,” Brett said.”
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“The rule makes it clear that it has to be as easy to cancel a subscription as it is to sign up,” said Laura Brett, vice president of the National Advertising Division of BBB National Programs. “That means it’s got to be easy to find where to cancel and how to cancel, and that you never have to interact with a live person in order to cancel the subscription.”
The FTC also noted that customers who signed up for a service online should be able to “click to cancel,” and those who enrolled in person should have the option to cancel online or over the phone.
After its announcement of the proposed rule change in March last year, the FTC received more than 16,000 comments from the public concerning difficulties in canceling subscriptions.
“(Consumers) had to jump through hoops online to find out where to cancel.
Other times they might’ve been able to sign up online, but in order to cancel they had to call and talk to a representative.
Other kinds of memberships required them to actually show up in person to cancel their subscription,” Brett said.”
Is this effective immediately?