Table of Contents
Executive Summary
The digital ad spending outlook is strong despite economic conditions
Retail’s dominance will continue
Automotive remains a major digital advertising force despite industry struggles
Financial services won’t move the needle much in the coming years
Travel’s recovery continues, but it’s about to slow
CPG is on a tear thanks to retail media’s influence
Healthcare and pharma fully resets after its pandemic high
Sources
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About This Report
The economy is still under pressure, but investment in digital advertising will continue apace. Retail will continue to lead the ranking for total spend. Travel will lead in terms of growth, followed closely by CPG and retail.