The all-new, fast format and networking focused ‘AHICE Social’ brand has made its global debut in London last week (Oct 15), with a VIP event for over 80 leading hoteliers, owners, investors and advisors at the world-renowned Silverleaf bar.

The AHICE London Hotels Social event was held at Pan Pacific London’s Silverleaf and featured three fast-format panels all focused on the UK Capital – a luxury hotels outlook, investment and development outlook, and a wellness outlook – alongside a Q&A with Allsaints Founder and fashion pioneer Stuart Trevor who spoke about his new sustainable brand.

Guests were also treated to a fashion parade with Pan Pacific staff modelling Trevor’s latest upcycled and legendary range, followed by world-class cocktails from the Silverleaf team and premium wines from McLaren Vale’s Dandelion Wines, as seen in Qantas and Singapore Airlines First and Business Class.

AHICE London Hotels Social was sponsored by Pan Pacific Hotels Group, FutureLog, Vanity Group, Dandelion Wines and hosted by Wayfarer and HM magazines.

The 3.5-hour London event was the first in a series of mini-summits that include market snapshots and fantastic networking under the AHICE Social brand, with events set to be held in key cities in 2025 in Australia, the United States, United Kingdom and more destinations to be revealed.