23 OCTOBER 2024 – From 3 November until 10 November, UNWRAP will open its doors again so game fans and professionals can explore the applications of entertainment technology across the game, music, film and media industries, and the untapped potential of their crossover.


UNWRAP is not just an event; it’s a celebration of the fusion between creativity and technology. A real festival where music performances collide with talks and networking with the obligatory Belgian beer.


Find more information on this year’s schedule, speakers and why you should consider joining us for this celebration of the games industry and beyond.


Check last year’s Unwrap 2023 Aftermovie to get into the mood and then scroll down for more info!



 


TICKETS: Grab your Tickets for UNWRAP 2024!

Website: https://www.unwrap.be

​Press Kit: Google Drive

​Press Contact: festival@unwrap.be



Discover the full UNWRAP 2024 Schedule [HERE] or scroll down for an overview


PLAY DAY | Sunday 3 November






Thanks to last year’s success, the Play Day is back! Young and old unite through an exciting variety of games to play and discover, from exergaming and serious games, to local indie games and art installations. Get to know new and Flemish games, compete in esports tournaments and get ready to battle your friends and family to show them who’s the best gamer.


ACADEMIC DAY | Tuesday 5 November






During the UNWRAP Academic Day, game professionals, students, lectors, and researchers explore in detail specific applications and topics in entertainment technology. A day for students, lecturers, researchers of professionals looking for tech, art and VFX deepdives.


INDUSTRY DAYS | Wednesday 6 – Thursday 7 November






Professional, students, academics, entrepreneurs and creatives in the game, media, music and film industry gather to unravel the entertainment ecosystem through isnpirational talks and panels, matchmaking, and network events. Hire new skills and talents at the career fair and experience the future of entertainment at the music performances and afterparties.


MUSIC INNOVATION DAY | Friday 8 November






The music industry is constantly evolving with tech as the main driver of change. UNWRAP’s Music Innovation Day offers you a deep dive into how technology shapes creation, live performance, distribution, fan experience etc. for the years to come. A day not to be missed for anyone who wants a glimpse of what’s hot and new in music and entertainment.


SONIC CITY | Friday 8 – Sunday 10 November






Sonic City is a 3-day music festival focused on artistic freedom of the festival’s curator, a unicum in the music industry. It’s not a rock festival, it’s not a free jazz festival, it’s not an electronic festival. But it very well could be. It’s a music festival for all.



Publishers at UNWRAP!

 

Major video game publishers like TinyBuild, PlaySide, Mystic Forge, Wired Productions, Square Enix and many more will attend the Unwrap Festival. They will offer game developers the chance to pitch their upcoming projects, share their insights on trends in the industry, give valuable feedback on how to better pitch your game, and will explain how signing with them can help you break into the market.



 


Check out some of the speakers at UNWRAP!

 

Our panels and talks cover various industries including music, innovation, CGI, VFX, games, media, and tech! With speakers from global leaders like Walt Disney, NVIDIA, Adobe and BBC.


Have a look at some of them below or [find the full speaker roster on the website]



Kim Goossens from NVIDIA will discuss how procedural tools streamline game development compared to film, emphasizing readable graphs, agile practices for handling unknowns, and testing tools to ensure smooth transitions during team changes.
Leen Segers’ keynote explores how venture capital supports game studios in growing, securing funding, and scaling. She addresses key risks, compares VC to publishers, and shares practical tips for developers seeking VC investment.
Join Nika Nour for a fireside chat on using gamification and gaming insights to boost your company. Learn how to enhance customer engagement, improve products, and inspire growth, whether you’re a startup or an established business!
Jason Della Rocca will discuss how game technology transforms various industries beyond entertainment. He’ll showcase real-world examples of sustainability, education, and tech innovations, making this a must-attend session for companies eager to innovate.
Daniel Dociu explains how AI is here to stay and challenges how we, as seasoned professionals, must adapt our values and habits to coexist with it. He also addresses how we can help the next generation accept and embrace AI as part of their future.
and many more!