France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
France’s Interfel has announced that its national campaign, Fresh fruits and vegetables: Never Too Much, will return at the end of the year with advertising spots and promotions across the media from 2 November to 15 December.
The stated aim of the campaign is to boost consumption of fresh fruits and vegetables among 25-49 year olds.
The campaign’s Never Too Much mosaics of fresh fruits and vegetables will be visible in urban areas during the month of November, including in 333 shopping centres, 15 train stations and 270 metro stations, according to Interfel.
And a promotional film entitled Fresh Fruits and Vegetables are Never Too Much will be broadcast from mid-November, both on TV and online.
On social media, simple, easy-to-make recipe videos will be published to inspire people to eat fresh fruits and vegetables, with influencers helping to spread the message.