PHOENIX (AZFamily) — With six days until Election Day, the race for the White House remains too close to call, and it could be decided by voters who still haven’t made up their minds.
A new artificial intelligence poll offers insights into why some voters still haven’t chosen a side and what might sway them.
CloudResearch has been tracking 2,000 undecided voters over the last six weeks. The company uses an AI chatbot called Engage to quickly gather in-depth conversation-based surveys and then applies AI tools to analyze the responses.
The poll found that among those who were undecided six weeks ago, 24% have now settled on Trump, 23% on Harris, and 53% remain undecided.
Contrary to popular belief, undecided voters in this survey demonstrated they were engaged with the election and paying attention to current events, said CloudResearch Chief Research Officer Leib Litman.
“To understand why they’re undecided, we have to move away from thinking about them as a single, monolithic group, because they’re not,” Litman said.
“There are really subgroups of undecided voters. Each of these subgroups has their own way of thinking about what’s important to them and why it is that they can’t make up their mind,” he added.
CloudResearch categorized undecided voters into three groups based on their political tendencies: left-leaning undecideds, right-leaning undecideds, and centrist undecideds.
They found that 64% of left-leaning undecideds were hesitant to support Harris because of questions about her “authenticity,” often citing concerns over her shifting political stance on issues like fracking. Additionally, 61% wanted more clarity about her economic policies.
For right-leaning undecided voters, 62% expressed reluctance to back Trump due to concerns about his character and conduct, with 48% specifically noting his tendency to spread misinformation.
“For people who are undecided but are open to supporting him, it’s not the policies. It’s his personality,” Litman said.
Centrist undecided voters prioritized the economy but were hesitant to back either Trump or Harris due to trust issues. Forty-eight percent said they questioned Harris’s leadership and effectiveness, while 41% said Trump’s egotism and unpredictability put them off.
The poll also examined undecided voters who recently made a decision. Some were persuaded to support Trump after his three-hour appearance on the Joe Rogan podcast last week.
“This made me lean toward him and trust him, even though I think he’s juvenile,” one survey respondent told Engage.
Ultimately, the poll found that the top reason undecided voters made up their minds was their dislike of the other candidate. Ninety-two percent of left-leaning undecideds backed Harris because of their opposition to Trump, while 80% of right-leaning undecideds supported Trump because of their opposition to Harris.
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