I've been in Germany three years now, I got here roundabout the same time that Russia invaded Ukraine so I've been here for all that.
But in the last 2-3 months I've been noticing advertisements for joining the army that I feel I had not seen before at all. They play constantly on the TVs in my gym, and the last week I've started seeing them on the tram stops etc.
Have they always advertised like this and I'm just noticing it now because maybe I'm hyper-alert? Or have they started a new recruiting campaign for some or other reason?
by moonstabssun
20 comments
The various campaigns have been running for many years.
It definitely got much more in the last time.
They run for less then 2 years. Before that you wouldn’t see ads for them anywhere.
Yes, since the mid-late 2010s there has been a push for adverts. The Bundeswehr never really had to advertise itself for most of its existence due to military service till 2011.
[https://www.rnd.de/wirtschaft/handwerk-aergert-sich-ueber-niveaulose-bundeswehr-werbung-VLHXO6FJI7TZBNMH7F2F2QECX4.html](https://www.rnd.de/wirtschaft/handwerk-aergert-sich-ueber-niveaulose-bundeswehr-werbung-VLHXO6FJI7TZBNMH7F2F2QECX4.html)
example from 2019. The Bundeswehr already had a more aggressive advertising campaign way before the Ukraine war. It is possible that this has been intensified lately.
Zeitenwende money well invested
They are doing that all the time. Maybe I see them more often as one of their core target audiences is people who enjoy shooter games and targeted marketing is rampant
Yes, Bundeswehr advertising campaigns do crop up from time to time, increasingly so since the end of compulsory military service and the Bundeswehr’s reliance on voluntary recruits.
I only noticed them being this common since the 2020 era but im not suprised 😅
New funding for Bundeswehr recently
I saw a lot more of them back in 2021-22, haven’t seen one for a while.
Nothing new no
They’ve been around for about 10 years. Before then, male high-school graduates would go to the military for a year of service (if they weren’t conscientious objectors or otherwise unfit) but since this model has been suspended, the military has to actively advertise to acquire personnel.
It could be that you’re coincidentally seeing or registering more of these ads because there’s some kind of new marketing campaign.
They’ve had plenty of campaigns since mandatory military service was ended.
>Für ihre Profite weil du ihnen egal bist
r/Iam14andthisisdeep called. They feel the IP has been infringed.
It definitely increased in the last year maybe two years. There was some advertising before but now is massive, I wouldn’t be surprised if they make it again soon mandatory.
Oh the irony. 30ish years of the „Ballerspiel machen Kinder aggressiv“ narrative just for the Bundeswehr to adopt the glitchart aesthetic of COD and Battlefield.
They do this more visibly since the 2000s. But it intensified from 2011 on, when conscription was abolished.
I was seeing them since I was able to comprehend my surroundings, year 2011. We’re always common at least since then, they were just mostly ignored.
I liked the youtube series by the Bundeswehr it costs only 900k to produce 12 episodes.
Comments are closed.