LG Electronics hotel TV delivered to the five-star Adelaide Marriott Hotel in Adelaide Frick, South Australia. LG Electronics ė‚Žė§„ 확대 LG Electronics hotel TV delivered to the five-star Adelaide Marriott Hotel in Adelaide Frick, South Australia. LG Electronics
LG Electronics is expanding its influence in the global hotel TV market by securing customers one after another, from major franchise chains to small business hotels. The company plans to cement its No. 1 position in the global hotel TV market by pursuing a premium strategy that combines TV hardware with hotel operating software.

According to industry sources on the 23rd, LG Electronics recently completed the supply of hotel TVs and operating solutions to the five-star Adelaide Marriott Hotel in Adelaide Frick, South Australia, and the four-star Courtyard by Marriott Darwin in Charles Darwin, northern Australia. The company also succeeded in supplying its hotel TV platform, LG Pro:Centric Solution, as part of its differentiation strategy.

LG Pro:Centric is a solution that allows hotels to remotely control and manage TVs in all guest rooms. Guests can cast content from their personal smart devices to the room TV or access hotel services and various information through the TV. When linked with the hotel system, it can also automatically delete over-the-top media service (OTT) account information at checkout, further strengthening privacy protection.

As of the end of last year, LG Electronics held more than 40% of the global hotel TV market, ranking first. In addition to InterContinental Hotels Group (IHG) and Hyatt Hotels Corporation, the company has been expanding its reach by signing a Memorandum of Understanding (MOU) with Accor this year on hotel TV solutions.

LG Electronics plans to maintain its No. 1 position in the hotel TV market through feature upgrades and other improvements. In addition to the competitiveness of its hardware products, which offer enhanced basic functions and security, the company aims to solidify its position in the hotel TV market with customized Business-to-Business (B2B) software solutions.

[Park Minki reporter]

This article has been translated by GripLabs Mingo AI.

#

LG Electronics

TV market

Adelaide Frick

Marriott International

hardware

Pro:Centric

cloud

software